Our Services

Marketing

Marketing in the running industry requires a deep connection to the people within running. People run for so many different individual reasons and they require different products and experiences to improve their relationship with the sport.

For some, running is a stress relief, effortlessly doing familiar routes as a quick escape from hectic lives. For others, it’s a mode of adventure, always seeking a new route or experience. While others are in a constant state of gearing up for competition trying to better themselves and beat others. For some, running is what they do with their friends and their experience is shaped by the runners around them. And, there’s some people that simply don’t know life without running.

Speaking to each of these audiences requires a wide range of messages and expertise in the platforms and mediums to deliver these messages.

Sales

The retail landscape is changing extremely quickly and retailers need to be multifaceted while vendors need to be active partners providing value for those retailers. Stores can’t passively display a bunch of merchandise and expect customers to open their wallets. Online stores can’t simply create a grid of products and expect people to click buy.

Retailers need to provide valuable and evolving experiences to their customers to keep them coming back and advocating for the store within their community. Vendors that support and push retailers to differentiate themselves can better connect with customers and stand out in the marketplace.

Events

A successful event is about exceeding expectations. This requires knowing the participants and what they value, preparing for a variety of outcomes, and setting expectations that match the time, effort, and money that you expect from your participants.