What is Run to the Peak

As I work and run, I see opportunity for running to improve. I’d like to share some of those ideas here.

Ultimately this website serves a few purposes. First is to share what I’m about and second is for me to have a website to play around with as I work on clients websites. It should be more about the first but it might be more of the latter.

The name Run to the Peak has a few meanings. The most important is to simply a celebrate the act of finding the highest peak around you and running to it. The challenge and the view are well worth it! I was inspired enough by running up mountains that I created a virtual challenge in my Santa Barbara home to run up our tallest local mountain, something I hope to make un-virtual at some point.

Of course “peaking” is also a well worn metaphor in running and throughout life. Peaking happens each season, as well as over each career. It takes hard work and dedication.

Running and business are competitive pursuits, and it’s healthy to compare one’s self to those around us. But the runners and businesses that truly stand out are the one’s that go beyond simply competing with those around them and look to consistently improve themselves and break new ground. I want to celebrate those that are truly working to improve and grow the sport and not just take from the sport. This means making athletes dedicating themselves for a lifetime, innovative products that are about more than filling a space on the wall or rack, and events that exceed expectations and wow their participants.